Jargon creep has gone on for ages, but I didn’t encounter the bizzare task of crafting “elevator speeches” until about 2003, when I was working for a company that believed everyone should have one to reflect their role in the organization. These little ditties are what you are supposed to recite, clearly and forcefully, [...]
Archive for August 12th, 2008
The language of elevator speeches
Posted in Uncategorized, tagged audience analysis, blackberry pitches, caterpillars, corporate language abuse, elevator speeches, pitcher plants on 12 August, 2008 | Leave a Comment »
